Search Engine Optimization is a term that you hear all of the time. If you look up companies that provide Search Engine Optimization or (SEO) you will find that more companies offer this product then gas stations in your town. What does it mean and what does it do? Search Engine Optimization is how your website is ranked in search engines. This can be a great thing for your company or a nightmare.
Why does my company need SEO?
Ranking high on Google, BING and Yahoo you will need to make sure you have strong Search Engine Optimization. This is not a one and done job, where you can buy it from a company and leave it. Search Engine Optimization is something that you must keep doing to your website. This is also a subject that is not something that can just be covered in one blog. Also, this blog could very well be outdated tomorrow if the major search engines push out a major update. This is why you must either hire a company to provide SEO or you must make sure you are staying updated yourself.
What is Search Engine Optimization?
SEO is the visibility that your website has on the search engines we talked about earlier. In an earlier blog we talked about Organic Ranking. Which is another term for Search Engine Optimization. SEO is several factors. Such as how many websites link to your website. These websites must be actually websites and not random sites. Keywords on your website is another very important factor. You want to make sure that your keywords are what people are going to be searching for. For example, if you are a Ford dealership you will have Ford dealership as a keyword, not Chevy dealership. Also, SEO is almost how you would talk to a real person. If content on your website seems like it is packed with keywords and weird saying out loud, this is not good SEO and can almost thought of as a bad SEO.
If you have any questions let us know! Look out for more of our blogs talking about SEO!