With the way the internet has had an effect on business in the last couple of years we have noticed several changes. One huge change is the way businesses are starting to market and where they market. Digital marketing is not only about running paid ad’s for your business, digital marketing is much more than that. Eblast that target the correct customer, targeting people that have been to your website searching for a specific item or service and being able to see when they are online and what they are searching for, or targeting people that are in positive equity in their car and who is currently looking on your website for a new car. The range of digital marketing is huge, that is why you must make sure that the company that you higher to do all of your digital marketing must know what they are doing and willing to put in the time to make sure it is done right.