Tracking Digital Marketing Companies is not only a smart thing to do, it is the right thing to do for your business. Digital marketing can be a very powerful tool for you business, and it can also help grow your business. However, there are a lot of different digital marketing companies that only want your money. They over promise and end up coming short.
This is why it is extremely important to keep Tracking Digital Marketing Companies and the work they are doing for you. Never trust reporting that is created by these companies from their own tools. Also know what industry standards are such as conversion rate, bounce rate just to name a few. Knowing what the industry standards are is just one part of the battle.
Tracking the work being performed is another. Lets start with Google CPC. We will make another post about this later, but in the mean time we will cover this briefly. If a company is running ad’s on Google for you and you do not have access to this through ad words then you need to fix this. Allowing a company to block access from you data is not a good look for a digital marketing company. Would you purchase a vehicle with out being able to look under the hood?
Setting up Google Analytics correctly. Look, vendors are going to say that their ad’s are doing great and they are helping your business grow. If you allow a vendor to set up your Google analytics and you have no idea how they set it up. How do you know it was done correctly? Take this example, a digital marketing company sets up a conversion to count when some one views one of your pages. Is that a true conversion? Or is this just to help buff their numbers. This is why it is extremely important to have a basic understanding of your Google analytics.
Third party reporting can be honest or misleading. Ask a CEO of an automotive company what the best truck out there what will you get? The brand of truck that the CEO manages. Ask a different CEO you will get a different brand. These companies say things like best in class, best towing, best safety rating etc. They can’t all be the best. This is why using your Google Analytics, with your ROI tracker you must make sure that what these digital marketing companies are saying is matching your numbers.
While I am not trying to say that all digital marketing companies are bad, or that they are out to track you. This post was created so you as a business owner can track and hold digital marketing companies like mine responsible for our services. Here at Epic Technology LLC, we want you to track our work so you can see our work first hand.
Check out our video on creating a UTM code to track your vendors: